The Blueprint of Influence How to Turn Trust into Transactions

This episode is for creators and entrepreneurs who are tired of chasing likes and ready to build real income. I sat down with Brandon Patton to unpack the difference between awareness content and conversion content—and why the latter is what creates sustainable businesses. We dive into trust, proximity, email lists, and how community is becoming the most valuable asset in the digital space. This isn’t about going viral. It’s about solving real problems for the right people. If you want content that leads to clients, not just comments, this conversation will completely reframe how you think about your platform 🚀